Celebrity endorsements have an undeniable influence on consumer habits, from health and beauty to the world of fashion — and now the restroom!
More celebs than ever are speaking out about their preference to use moist wipes, like Freshends, as an alternative to dry toilet paper. Before this trend publicly surfaced on the celeb circuit, adult use of wipes had remained sort of a “hush hush” household habit. Now, with celebs confessing their preference for moist wipes, we’re finally shaking off the topic’s taboo.
“I gotta have my wipes,” says pop star Bruno Mars. He, like many across the globe, has come to value luxury towelettes as an essential part of his daily personal care routine. A 2013 consumer survey in the United States found that about 33 percent of American households use moistened wipes, up 3 percent from 2011.
Bruno may be willing to catch a grenade to prove his love for his significant other, but one thing we guess he would never do is go a day without wipes. While many celebrities are notorious for absurd, expensive demands for their dressing rooms, this Grammy award-winning singer simply requests that venues provide him with a fresh supply of moist wipes.
According to Will Smith, those who opt to use dry toilet paper over wipes are not doing themselves “a true service.” We could not agree more. This is why Freshends set out to develop the highest quality luxury towelette that provides far more comfort and cleanliness than toilet tissue alones offers. The individually-wrapped, moist towelettes are alcohol-free and made with the finest ingredients, as well as biodegradable paper that won’t damage sewer systems and oceans.
These public statements made by famous entertainers have officially endorsed wipes as a very necessary personal care item, and significantly contributed to their rising popularity among American consumers.