Hypoallergenic. All-Natural. Organic. For those of us who purchase toiletries, beauty products, shampoos and other cosmetic items, these are words we see often. Does “all-natural” mean there isn’t a single ingredient that is man-made? What exactly does hypoallergenic mean? Read More about Transparency Breeds Trust: Why We Choose to be Honest on our Labels
Introducing Freshstarts: Makeup Remover Towelettes
By now, you’re aware that Freshends are individually packaged, luxurious towelettes that offer a cleaner, more comfortable experience than traditional dry toilet paper. But what about your other cheeks – the ones on your face?
We’re thrilled to present Freshstarts, our new, individually packaged, luxurious makeup remover towelettes that we’re proud to say are 100% alcohol and paraben-free, gentle on your skin yet remove even stubborn waterproof mascara. Like Freshends, these wipes are biodegradable, flushable and the packaging is printed using renewable wind energy because we always have an eye toward sustainability and a greener planet. Read More about Introducing Freshstarts: Makeup Remover Towelettes
A smart, water-saving solution for the hospitality industry
Although the hospitality industry has made considerable advances in reducing its environmental impact over the last few years, a recently-imposed statewide mandate to cut water usage by 25% has California resorts searching for a new solution.
In the pie chart below, the U.S. Environmental Protection Agency reveals a breakdown of water usage in hotels:
image via epa.gov
With 30% of a hotel’s water usage attributed to domestic needs, including restrooms and water used by guests in bathing, it is clear that hospitality industry leaders need to provide guests with an effective and convenient way to reduce water usage in their rooms. That is where Freshstarts® come in…
Freshstarts are individually wrapped, eco-friendly makeup remover towelettes that leave guests’ skin clean, soft and moisturized without ever having to reach for the faucet. 100% alcohol and paraben-free, these facial wipes offer an eco-friendly and luxurious way to remove dirt, oil and makeup.
Placing Freshstarts in guest rooms is also a great way to reduce makeup stains on expensive towels and linens. Not only can this simple gesture reduce the cost of replacing fine linens, it can also reduce the water used in the excessive laundering associated with stain removal. As the “domestic/restroom” and “laundry” categories equal nearly half of a hotel’s water usage, Freshstarts are the smart choice for hoteliers interested in cuttings both costs and water usage.
Maintaining the brand’s commitment to environmental sustainability, Freshstarts are biodegradable, flushable, and packaged using renewable wind energy. All materials used to create these products have been sourced from providers within the United States and are produced in California with strict adherence to state standards for environmental protection.
Start saving water today by visiting www.Freshends.com/hospitality.
Adding Wipes to Your Hotel: Why?
Freshends was born after we heard this simple question from a visiting guest (we’ll call him Pierre) from Europe – “How does one stay fresh in the bathroom?” He wasn’t referring to taking a shower; when given only one option – dry toilet paper – in the bathroom, he asked how that could possibly be enough to stay fresh. Read More about Adding Wipes to Your Hotel: Why?